No mess formula. New HD color + shine. No 1 in USA (Revlon calculation based on nielsenio scantrack service for the women's hair color category for the 52 weeks ending 1/1/22 period, the total U.S. Market, XAOC). Ammonia free (Formulated without adding ammonia) with keratin. Salon-quality, vivid color. Hair looks silkier + left in better condition. Expressive, vivid colors from the No 1 hair color brand in the US ( Revlon calculation based on nielsenio scantrack service for the women's hair color category for the 52 weeks ending 1/1/22 period, the total U.S. Market, XAOC). Ammonia free (Formulated without adding ammonia), nourishing formula enriched with keratin. Leaves hair silkier, shinier and in better condition. Revlon 3D Color Technology: Delivers high-definition pigments for vivid color from root to tip. No Mess, No Drip Gel Formula: For superior application control. Salon Quality Color: Codeveloped with salon experts for high performing color at home. Formulated for all hair textures. Color selection: Current/results: Bleached, Lightest blonde, Medium blonde. Best result with pre-lightened hair using Revlon Color Effects Platinum bleach kit. Shade developed for pre-lightened to light blonde hair. Not recommended for gray or heavily highlighted hair. Use Revlon Color Effects Platinum kit to lift hair. Further information included. Sustainable Forestry Initiative: Certified sourcing. www.sfiprogram.org.