24-Hour gingivitis protection (With 2X daily use against plaque & gingivitis). Helps reverse early signs of gum disease. Kills plaque bacteria around the gumline. Reduces gum inflammation & bleeding. Our Story: Oral-B was founded in 1949 by a periodontist who teamed up with his wife and daughter and, in their living room, designed and created a safer toothbrush. Since then, unleashing more smiles has been at the heart of Oral-B's innovation. The brand trusted by dentists and consumers worldwide now brings you the Oral-B Special Care Rinse Collection, crafted to meet your unique oral care needs. No Added: alcohol; artificial dyes; sodium lauryl sulfate (SLS). In some cases, antimicrobial rinses may cause surface staining to teeth. This is not permanent or harmful, and may be prevented by adequate brushing or removed at your next dental visit.