Clif Bar is named after my father, Clifford, my childhood hero and companion throughout the Sierra Nevada Mountains. When I was a young boy, my father inspired in me a love for adventure and the outdoors. He also taught me that with a passion for the outdoors comes a responsibility - to help protect it... As in seasons past, we will contribute 1% of Seasonal CLIF BAR® net sales to nonprofit organizations, including Protect Our Winters, a group dedicated to engaging and mobilizing the winter sports community to lead the fight against climate change. With this, we hope to honor my father and his spirit of adventure and belief in giving back, and to protect the outdoor places where we play for countless seasons to come.—Gary, Founder and Owner of Clif Bar & Company Nutrition for Sustained Energy®