Excellence Permanent Haircolor, Warmer, Red Penny 7R

Level 3 permanent. Non-drip. Superior gray coverage. Triple protection color creme. 100% long lasting gray coverage. Protects even the most fragile hair. Triple Protection Color Creme. Nothing protects better, nothing covers gray better, time after time. (Compared to each leading competitor's top selling brand.) Before: Protective Pre-Color Serum treats fragile areas of the hair, particularly dry ends. To be used before you color. Your hair is protected, prepared to be colored evenly. During: Excellence's extra-protective color creme gives your hair rich, radiant, even color that covers resistant grays perfectly. Nothing covers gray better. (Compared to each leading competitor's top selling brand.) Non-drip creme wraps every strand. After: Multi-Dose After-Color Conditioner deep-treats your hair after and in-between coloring. Protects your hair until the next coloring. Result: 100% perfect gray coverage. Rich, deep, perfectly even color. Even fragile hair is perfectly protected for weeks. This Kit Contains: protective color creme; protective creme developer; protective ceramide-protein conditioner; insert; salon gloves; exclusive Applicolor comb; protective pre-color serum. Color Results Guide: This shade chart suggests the color results you will get with 7R. Your color results will vary depending on your natural hair color. Light blonde to medium blonde; dark blonde to light brown; medium brown to dark brown. Special Advice: More than 50% gray hair: Your results will be slightly lighter-looking than in the Color Results Guide above, Red hair: Your color results will be rich red. Black hair: This shade is not recommended. This shade has a red tone that will enhance warmth that is naturally found in your hair.