It's simple; No short-cuts, just great tasting flakes and 29 g whole grains per serving. This breakfast favorite is formulated with organic ingredients from Oats, including Oat Bran. With 29 g of whole grain and a good source of dietary fiber per serving, Organic Oat Bran Flakes is a nutritious and delicious start to every morning. Arrowhead Mills brand was born in the Texas Panhandle back in 1960. We've grown, but we haven't changed how we do things. We're still building long-term relationships with our organic growers, working with them face-to-face, day-to-day. Hard work, honesty, kindness, and business with a handshake - that's our process. That's the Arrowhead Mills way. It's how we bring the awesome goodness of the land to your table, and we're real proud of it. Oat Bran Flakes: Organic Oat Bran Flakes were developed based on the principle that great tasting food can also be wholesome and nutritious.