Fluoride free. SLS free. Gluten free. Non-GMO. Vegan. Featuring calcium bentonite clay and activated charcoal. Cleans polishes. Whitens your teeth. Natural Cosmetics Standards. Natural-cosmetics.cc. Further information included. Holistic Blend: Activated Coconut. Calcium Bentonite Clay. Organic Orange Peel Extract Flavor. Organic Mint Extract Flavor. Ultra-fine black powder that is completely gentle, grit-fee, and tasteless. Love more. Smile more. Jessica Arman, Founder & CEO, developed and transformed My Magic Mud from a simple home remedy into an international best seller. She now travels the world educating people about natural oral care. For best results. Use with My Magic Mud Whitening Toothpaste. Find us online - Facebook/MyMagicMud. MyMagicMud.com. Questions? (844) 624-4263. Made in USA.