After 40 years, Maybelline New York's Great Lash Volumizing Mascara is still America's favorite mascara. Allure Readers' Choice and Best of Beauty Award Winner is loved for its lash-doubling formula that conditions as it thickens. The lengthening mascara's clean and volume-building formula delivers volume without clumps or globs and conditions lashes with each coat. The hypoallergenic formula is ophthalmologist tested and safe for contact lens wearers. Complete your eye makeup look with Maybelline New York's fan favorite Master Precise Liquid Eyeliner and your favorite City Mini Eyeshadow Palette.